Clik here to view.
Ad It Up: Viewers Show High Tolerance for Online Spots
Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the...
View ArticleClik here to view.
NBC's 'Go On' Premiere Earns Strong Sampling
NBC’s sneak preview of its new comedy series Go On generated a strong sampling Wednesday night, averaging 16.1 million total viewers and a 5.6 rating in the adults 18-to-49 demo. Presented in a...
View ArticleClik here to view.
NBC Has the Last Laugh as Olympics Strike Gold
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day...
View ArticleClik here to view.
Clik here to view.
Lazarus: NBC Broke Even on Olympics
Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the Bloomberg...
View ArticleClik here to view.
Tweet My TV Show
Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities for the...
View ArticleClik here to view.
NBC Puts Animal Practice to Sleep
NBC has euthanized Animal Practice. Effective Nov. 14, the freshman comedy, which stars Justin Kirk (Weeds) and Crystal the capuchin monkey (The Hangover), will be pulled out of NBC’s Wednesday night...
View ArticleClik here to view.
Burke: NBC Profits 'Could Be Dramatically Higher'
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke...
View ArticleiPhone Ads Beating Samsung Galaxy III Spots
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone 5, despite running...
View ArticleClik here to view.
Wieden, Beyond 'Halftime'
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something...
View ArticleNielsen: Broadcast Ad Spend Zooms in Q3
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked...
View ArticleClik here to view.
TV Takes the Gold in Q3
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus...
View ArticleClik here to view.
Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare
The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals...
View ArticleClik here to view.
Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3
The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a...
View ArticleClik here to view.
NBCUniversal Strikes Gold With Megawatt Olympics Deal
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers...
View Article